Purpose | Abercrombie & Fitch
This is Abercrombie Today
This is Abercrombie Today
Our Purpose We believe every day should feel as exceptional as the start of a long weekend. Comfortable, confident, stress-free—together.
our purpose We believe kids should feel exceptional every single day.
Our Just Cause Our intention is to create a sense of belonging, empower all voices, generate funding, and support our key impact partners' missions of providing equitable access to mental health services, education and resources.
Our Partners
The nation’s leading non-profit organization specifically devoted to the mental health and emotional well-being of young people of color. This year-round partnership includes educational programming for associates and customers, customer round up campaigns and thought partnership for Vol. 28, our recurring collection designed to amplify Black voices and culture beyond Black History Month.Learn More
To date we’ve raised:$1.95M
To date we’ve raised: $1.95M
The leading suicide prevention and crisis intervention nonprofit organization for LGBTQIA+ young people. We’re proud to continue our decade-long partnership through Pride parade sponsorships, associate educational programming, customer round up campaigns and, of course, our collaborative year-round Pride product collections.Learn More
To date we’ve raised:$5.38M
To date we’ve raised: $5.38M
Founded by Selena Gomez, The Rare Impact Fund is mobilizing $100 million for organizations increasing access to youth mental health services and education globally. We’re excited for our continued support through sponsorship of IRL activations and events like the Rare Impact Fund Benefit, the annual fundraiser that raises awareness and funds in support of youth mental health globally.Learn More
To date we’ve raised:$150,000
To date we’ve raised: $150,000
We’re proud to mark over 20 years of celebrating our collective impact with our annual music festival and fundraiser, supporting the mental health of future generations. Learn more
TO DATE WE’VE RAISED:OVER $50M AND COUNTING
MEET THE PARTNERS THE CHALLENGE SUPPORTS:
Committed to Sustainability
We’ve partnered with ThredUp, the world’s largest fashion resale marketplace, to reduce waste. In reselling your gently-used garments, you’ll be giving your old clothes new life. In exchange, we’ll give you a gift card to get something new.Get Started
Social ImpactWe take pride in supporting, empowering and improving the well-being of those working throughout our supply chain. Since 2023, we’ve partnered with RISE: Reimagining Industry to Support Equality, an initiative to advance gender equality in our industry.Learn More
Fibers & MaterialsWe’re continuously working to reduce our fashion footprint and have implemented several initiatives throughout our supply chain, with partners like Textile Exchange, to source materials in a more responsible, transparent manner.Learn More